Gamification expert, Pete Jenkins, shares his entrepreneurial story, from early disillusionment to successful business owner and “Entrepreneur In Residence” for Brighton University.
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e-Advantage Solutions is a Gamification Consultancy based in Brighton, UK. First launched in August 2000 with the intention of providing enterprise level software to small businesses cost effectively. After doing this successfully for many years we decided that we wanted to help people enjoy their day-to-day work more, and our company culture is all about enjoying the work that you do.
We do this by utilising the process known as gamification. We show you how you can use game design concepts and techniques such as points, badges and leaderboards to motivate and engage your staff to achieve best results: working towards a meaningful result while having fun at the same time. Whether you are an angry-bird addict or you enjoy a good game of snakes and ladders, gamification can make your work even more rewarding.
Our flagship product is the Zurmo CRM, which is a perfect blend of enterprise level software and gamification, integrating the two core values of our company. Zurmo encourages usage by awarding badges and points allowing users to go up levels of skill. This is one of many features that sets Zurmo apart from the rest. Zurmo is simple, intuitive, easy to use and easy on the eye; a CRM system that WILL be used.
It helps that the Managing Director of e-Advantage Solutions, Pete Jenkins, has achieved the highest level of qualification in gamification, completing the Coursera course on Gamification run by The Wharton School, University of Pennsylvania, graduating with a cool 95.1%. Oh, and he is treasurer of the International Gamification Confederation (GamFed).
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