Yep! That’s right! 50th Episode alert! Need help to understand what social media is all about? The lovely Jo Dodds shows you how to use it to connect for benefit, creating community with your business and products.
More from Jo Dodds
Jo Dodds’ thing is relationships. She is fascinated by how people react and respond to each other.
The business world is changing and a lot of what worked in the past doesn’t work now. The advent of the internet and social media has changed everything.
Jo started her career in Retail HR, as an HR Manager at 19. She’d never planned to go into HR or Retail for that matter but it turned out to be just the right thing for her as it was all about people.
For nearly 18 years Jo helped managers to manage people better, leaders to lead people better and employers to employ people better but what it was all about really was helping people to better help other people. Whether that be colleagues, subordinates, bosses or people external to the business like suppliers, prospects and customers.
When Jo started her own business in 2005 it was to enable her to work from home so she could bring up her gorgeous daughter, affectionately known as “Little Dodsy”
She started publishing a local community magazine, which was all about helping local businesses connect with local customers and local groups and organisations to connect with local people. No change there then!
Jo grew that magazine and the seven others that she had at one stage through business networking, helping other business people to achieve their aims (and not necessarily by advertising in my magazines!). She connected people, helped people and built a strong local network of business people many of whom she considers to be friends.
Then social media, as we now know it, hit the internet.
Taking her offline network online was the natural thing to do and Jo continued to build a community of people, many of whom she has helped to market their businesses online.
Jo Dodds’ thing is helping people to understand what social media is all about; how it can help people to connect with other people for benefit (not just financial benefit); how it can help to create communities around businesses and products.
And the biggie…how to build a culture within a business where people are trusted, enabled and empowered to do that.
Jo’s latest business project is Pride Guardians, which was born out of her own experience of being a host family to boarding school students whose parents are far away and who need a friendly “in loco parentis” in the UK. Jo’s business model is aiming to disrupt the marketplace and provide a transparent, easy to understand charging model, along with a more personal touch for students, with a cultural enjoyment bias.