Managing Director of Decode Marketing, Phil Barden leverages the latest insights on human decision-making for marketing, to create a competitive edge for clients and increase their return on marketing investment.
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Phil Barden is a proven marketer offering over 25 years of client-side experience, including senior and international roles at high profile companies such as Unilever, Diageo and T-Mobile.
Fascinated by the insights from decision science and by the value these can bring to marketing, he quit his international brand director post in order to immerse himself in this new field.
Phil is now one of very few experts to combine a practitioner’s perspective with a profound knowledge of decision science, making him very much in demand among clients.