Ignoring mobile marketing? You won’t be after listening to Kevin Zicherman, he really set me on fire with the possibilities and it’s not really even hit the UK yet. Inspiring, passionate and wise, you’ll enjoy this one.
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Kevin Zicherman aka Kevin Z – is CEO of BrickAndMobile.com
Up until early 2011, he worked for Canada’s largest media company selling millions in Internet and Mobile advertising to Fortune 50 brands. Kevin was #1 in sales on the digital sales team of 10 senior reps, and was pulling in more business than anyone with a double territory.
However, he began to see some fascinating trends. The Newspaper and Television sales teams were missing their targets, having client budgets slashed, and sadly, getting laid off.
It opened his eyes to a massive opportunity – all the media money was moving to MOBILE! Not long after, he quit his job, and committed to developing the BEST mobile marketing solutions for local resellers.
Fast forward to today – Brick and Mobile now have clients across the world using their Mobile CMS, White Label Mobile CMS, Local SMS Platform and SocialQR Code Manager.