27th February 2012

Dear Aspiring Entrepreneurial Friend
Nicola Cairncross here and I’d like to assure you, I know just how you feel.
I bet you are a real expert in what you do, you work really hard, get great results for your clients, you know you have loads to give, you have a great product or service but you just don’t seem to get the word out, much less turn your business into something that will grow effortlessly and provide you with the income you want and deserve!
Perhaps you are very aware that constantly trading time for money but that this is not the way forward long term for you, because all the time you are doing that, you are dependent on your own health and skills, and you are not building any buffer zone or cash cushion, to tide you over in any change of circumstances? But you don’t know how to take what’s in your head and turn it into passive income products that will do your marketing for you?
It’s so frustrating isn’t it?
Well read on and you can find out how to easily, simply and quickly discover and then put to use what I’m coming to call “The 3 Master Secrets Of Business Success” in your business, to grow your client base AND start creating automated marketing systems and passive income products starting this very week if you want to.
I discovered a long time ago, when I was being mentored by C4′s “Secret Millionaire” Gill Fielding and then when setting up The Money Gym, that a successful business is just one of what Gill used to call the “3 Lanes Of The Wealth Highway” and the income from that business can not only provide a fantastic income but give you the spare cash you need to invest in shares and property!
Since then, I’ve realised that an INTERNET based business is not only much easier to set up initially for most people than a real world business, but the profit margins are MUCH, MUCH bigger than any real world business. So I call online business “The 4th Lane Of The Wealth Highway” and it’s the one I specialise in helping professional people with. People like…..

Case Study #1: Nick Winter is one of the world’s leading experts on cement, he’s certainly the “go-to” guy in the UK and when he came to work with me, he’d achieved a lot on his own. He’d created a website called Understanding-Cement.com (great domain name!) which had loads of content and was attracting thousands of visitors per month. Nick has also written an ebook called……..yes, you’ve guessed it ….. “Understanding Cement”. Nick needed help on how to convert more of his traffic to subscribers (we quadrupled that) and how to make more sales of his existing book, while he finished his second book which is going to be a real hardback book. He also wanted guidance on how to build a fully optimised WordPress site for this new book, then how to create more passive income products for his ebook customers.
Nick Winter, Understanding-Cement.com

Case Study #2: Viviana Lotti has a real gift for helping people declutter their home or workspaces and she was already working locally with some overwhelmed people, but really wanted to expand her reach and create a business that could be virtual as well as local. We worked on getting a lovely new website set up, fully optimised for the search engines and then Viviana started blogging, sharing all the great tips and tricks she knew on how to declutter your home. Viviani is already attracting some significant traffic and she’s created a free report to build her mailing list. Now, with an online diary process to make herself available for initial consultations Viviana is now putting together her product mix to make sure she can help people globally. People love her site so much – and the way she expresses herself – that she started to get requests for copywriting so that’s a nice sideline (with it’s own website) that Viviana enjoys a lot.
Viviana Lotti, DeClutterAngel.com
And the even better news is that bolting an internet based element onto a real world business, especially one that is doing pretty well offline, is that not only are you adding extra profit centres to your bottom line, not only are you NOT adding to your overhead, but you are enhancing the marketing of your ENTIRE business, not just the online element.
Would you be interested in finding out some more about that?
I thought you might…
But First….A Bit Of Background…
Twelve years ago I was as frustrated as you feel now because I was faced with the prospect, after another business failure, of having to go back to work for someone else.
Worse, I had a 9 month old baby and a daughter of just 2 years old and I really wanted to stay home with them. Even WORSE, my husband had just been made redundant and we had absolutely NO MONEY and we were up to the limits on all our credit cards and no way of borrowing more.
I remember sitting in the garden of our house in Kensal Rise, London and saying to my friend Philippa “I have absolutely no idea what we are going to do! The employment agencies say I’m only worth £12,000 a year as a secretary and that’s not enough for us all to live on! I’ve got so many skills – including how to make websites and generate traffic – and I work so hard but somehow I don’t seem to be able to make any of my business ideas work!”
I called my younger sister Sarah and told her the news and she literally came to our rescue and said we could give up the house in London and come to live with her in her little 2-bedroom fishermans cottage in Worthing, rent free, until we got ourselves on our feet again…. the only problem was that she had two kids and a husband as well (who luckily was away at sea at the time).
So How Did I Turn Things Around?
That garden conversation was a real turning point for me, because that day I got mad!
Not just mad, I got furious!
I got furious and disgusted that someone like me, who was bright, hardworking and willing, should be sitting there unable to pay the rent.
I got furious that we never had any disposable income for holidays and nice furniture and clothes. I got furious that I was going to have to leave my babies (who I’d been told we would never have) and go out to work to make some money.
What’s WRONG with me, I howled internally while raising my fists to the heavens. WHY can’t I create a successful business or make more money?
And that anger was powerful and energetic and really rather magical because within it, I had an epiphany.
I realised that there was nothing wrong with me………
I just didn’t know how to do it!
Nobody had ever told me, or shown me, or mentored me, or helped me to build a successful business. One that would make me more money than the basic minimum needed to live on, one that would create disposable income (because I hadn’t heard of passive income yet!)
So I resolved to move to Sarah’s, husband, babies and all and to go get a job to pay the bills while I set off on my Hero’s Journey to learn how to become a successful business person, a successful investor, a successful online entrepreneur and how to make a success of my life!
And Now It’s Your Turn!
Now I know you are a business owner, online OR offline, or you aspire to be one, or you wouldn’t be on this site and at this page.
So let me ask you something….
Would it be useful to you to DISCOVER THE MASTER SECRETS of real online business success shared by someone who started out CLUELESS just twelve years ago and in that time has totally turned their life around – in spite of some wrong turns and mini-failures along the way?
Someone who is completely self-taught but now, who hangs out and is mentored by mega-successful people – online multi-millionaires in fact?
Someone who includes the emotional, mental and practical help you will need if you want to turn YOUR life and online business around in exactly the same way…
Someone who, in the last twelve years has achieved the following (from a standing start of behind zero)…

- Made £160,000 from an empty room in Mayfair in just 9 months using a 5 page website and some emails
- Created and launched an 1950′s cafe with a vintage fashion show with Vidal Sassoon doing the hair & makeup – all on a budget of £250
- Bought a 12-bed run down half-million pound hotel “no money down” that just has two 10 year old guestbooks
- Renovated & launched that hotel as “boutique” with load of press coverage in just 12 weeks and a 5 page website
- Created and marketing online a 10-step wealth coaching programme “The Money Gym” that totally changed people’s lives
- Wrote “The Money Gym” book which is still selling on Amazon after having had to pay to enter English “O” Level
- Made over £14,568 from just ONE email (sent on New Year’s Eve) selling something that she hadn’t even made yet!
Built a quarter million pound turnover business from a 5-page website and a text only ezine
- Co-hosted two sell-out 200-people events at the conference center home of the United Nations in London
- Became the ONLY British woman to be invited to speak TWICE at the World Internet Summit
- Created enough passive income to live on the next time she failed in business so she didn’t have to go totally broke!
- Is still able to work from anywhere in the world and has proved that by working from Greece for 8 weeks in 2010
- Within 3 months of launching her Local Business Marketing Business is the trusted ecommerce advisor to her local Chamber Of Commerce
- And much, much more…
But more importantly has helped many business owners make more money too!
- Debbie Bissett’s partner made £18,000 extra profit in just 6 weeks from one idea I gave her
- Debbie herself estimates that she’s increased her asset base by over half a million pounds
- Sarah Staar is making over $2650 extra a MONTH from one idea I gave her
- Debbie Winterbourne has “quadrupled her income, works less than ever before and has bought her dream flat in Central London”
- Chris & Susan Beesley say that reading my first book The Money Gym started them on the property route and changed their lives
- Client JS created a £12,000 a MONTH turnover business from just one idea I gave him while mentoring him!
Well, now you can because I want to share my BRAND NEW “3 Master Secrets Of Business Success” online system with you but I’m also here, ready to mentor you from where you are now to where you want to be! And all my other clients are there to support you too!

Case Study #3: Kirsty Cussens is an energetic teacher of adult learners, a wife and mum and she absolutely loves dogs! Kirsty is picking up the techie side very quickly so our work together mainly focuses on the business building and marketing strategy side of things. As well as creating beautiful dog photos which sell like hot-cakes both online and after events, and her own websites for her varied canine interests, Kirsty wanted to start helping dog breeders and dog business owners to market themselves better online so she’s working on building a business around that – a very niche variation on Local Business Marketing, in fact. Her husband is keen to get involved as he’s faced some health challenges recently but is a keen networker, so they make a great team. Focusing initially in the Derbyshire area, Kirsty is about to go nationwide, by attending Crufts, among other shows, with 7000 flyers under her arm, to offer dog breeders the chance to win their own custom designed website!
Kirsty Cussens, MarketYourDogBusiness.com

Case Study #4: Over the last 10 years, Annie Kaszina has transformed her own life from living nervously in the shadow of a difficult partner to becoming a “Leading International Women’s Bright Future Coach, specializing in helping women heal from the trauma of emotionally abusive relationships. Annie has appeared on the BBC, Cosmopolitan, The Daily Mail, and many other major newspapers and magazines and was one of Nicola’s first ever wealth creation clients back in 2003, became a property investor and then a wealth coach herself, before returning to her first love, helping women who’ve stopped believing in themselves and their gifts to let go of past pain and damaging relationships, so they can create their meaningful, bright future. Annie’s challenge has never been attracting traffic, but it’s always about how to create a business sensitively offering market-led products and services to women just starting out on their healing journey.
Annie Kaszina, RecoverFromEmotionalAbuse.com
It’s Not Just About Selling You Another Product, It’s About Giving You 100% Total Support & Accountability
I’ve discovered these three secrets myself, not only through my own experience of business, business online and working with many, many business owners, but I’ve also interviewed many of the mega-successful people I know in my quest to find out if they know any secrets that I haven’t found yet.
People like Minesh Bhindi, Brett McFall, and Simon Zutchi, Jenny Armato and Alan Forrest Smith.
They’ve spilled the beans, raised the bar, shared their techniques, inspired me to keep going even when things looked bleak.
This is NOT a dry old “how to” process, but it’s also NOT a fluffy, woolly “feel good” process – it’s full of practical “how to” stuff of course but I also cover all the emotional reasons why you might not be able to take the actions suggested or even that we’ve decided together you need to take!
Because at the end of the day, there are loads of business courses out there, loads of people teaching how to create an online or offline business. You can sign up to any of those anytime and you probably have!
In the “3 Secrets Of Business Success” Mentoring & Mastermind System I cover everything from
- keyword research & choosing a great domain
- how to install a WordPress blog and configure it for maximum impact
- all the different online business models (how to make money from an idea)
- coping with overwhelm & confusion
- keeping up motivation & boosting confidence
- diary zoning & managing your time effectively
- scoping out the competition (and working out who your REAL competition is)
- pricing & split-testing your products or services
- finding the right business opportunity for YOU specifically with your strengths & weaknesses
- how to dominate your local marketplace
- how to generating leads online and offline
- converting those leads into exclusive red hot prospects
- how to make selling unnecessary
- ceating passive income digital products
- managing your money and cashflow in 20 minutes a week.
In my own very unique style, as demonstrated prevously in “The Money Gym” I have brought together BOTH emotions and practicalities of building and running a business, drawing on the best of everything I’ve done, everything I’ve learned and everything I’ve put into action – what’s worked, what hasn’t in building a business.
In short, how to do it, from scratch, on a shoestring!
Are You An Expert In What You Do? If So, Would You Like More Clients?
Or Perhaps You Would Like To Finally Stop Trading Time For Money? Well, great news – you are in the right place at last!
Forget magic buttons, so-called turnkey solutions, snake oil and illusion, designed to part you from your money by promising totally unrealistic results. Get ready to roll your sleeves up and do some work….but it will be the right kind of work, the kind that only needs to be done once, then rolls on producing results for ever.
We offer something quite unique here at The Business Success Factory, which is Internet Marketing Mentoring & Mastermind combined with a deep knowledge of the latest cutting edge internet marketing techniques. Having said that, we believe that you don’t need any more overwhelming information or tools, what you need is clear goals and smart people around you, who are on the same journey as you. We specialise in helping you create a step by step plan, and telling you what you need next, only when you need it (unless you ask for more, of course!)

Does This Sound Like You? Most Of Our Clients Are…
- Experts or specialists, who are REALLY good at what they do, but who are sick and tired of trading time for money
- Or they are just not attracting enough customers or clients because they don’t know anything about marketing
- Or they don’t do their marketing often enough or they just hate marketing (selling) themselves!
Some came to us because they knew that they wanted to…
- Create their own economy by learning how to make an extra income, ideally online, but didn’t know how to go about it.
- Or they had bought turnkey “business in a box” systems that turned out to be anything but.
Yet others were…
- Business people who are currently the biggest asset in their business but know that if that is the case, your business has no value and therefore could not be sold.
- Business people who knew that they wanted to build a business with real assets and a real value, that you can sell one day for a multiple of your turnover or profits
Well, We Have Some Great News For You!
Whether you are a small business, an author, creative type, coach, consultant or service provider, we can help you to quickly turn your biggest asset – you – into marketing and digital product assets that will grow your business, add to your bottom line profits and set you free, once and for all.
I’m a “do-ru” not a guru! I’ve built several businesses and launched several wildly varying products or services, both on and offline. I’ve done, over and over again, what you want to do – build a successful business. I’ve succeeded and failed and succeeded again.
And let me just say up front, I’ve done my research and as far as I know, there is NO OTHER business or internet marketing Mentoring & Mastermind programme that offers this much personal contact and support in the world, especially at this affordable level of investment.
Why do I do that? Because I’m passionate about helping ordinary people succeed in being entrepreneurs and building a business online. I know that the hardest decision for you – especially if you have been ripped off before – is to just trust someone and to get started.
If you start working with me I know that I can help you grow your business and that you will move up from being a Silver Level client, to Gold, then some will move up to Platinum, then to Titanium. It’s in my best interests to help you succeed.
Furthermore, there are no other mentors out there, that I know of, who have actually created and marketed successful online AND offline businesses in such diverse industries as the music industry, coaching, hotels, restaurants, cafes and events management.
So, If You Are Ready To Get To Work To…
- Finally start to profit from your passion
- Shortcut your journey to success
- Create an automated marketing system for your business
- Attract traffic
- Create exclusive leads for your business
- Turn those leads into subscribers / prospects
- Turn those prospects into customers and repeat customers
- Go from BEING the biggest asset in your business, to creating an ASSET BASED BUSINESS with real value (that you will be able to sell later if you want to)
….then you are in the right place.
What Would It Be Worth To You To Dramatically Shortcut Your Business Progress?
- How many new clients or customers do you want this year?
- What would that be worth to you? Not just financially, but emotionally?
- How much are you willing to invest to attract those new clients / customers?
- What return do you currently get on your marketing for every £1 spent?
- Do you even know the answer to that question?
- Do you even have a marketing budget right now?
It’s Not Just About Marketing, Online Or Offline…
Obviously this is not just about internet marketing mentoring. It’s Mentoring & Masterminding. It’s business mentoring, it’s community, it’s accountability, it’s motivation, time management and much, much more. My biggest issue is how to encourage you to the point of giving it a go! Making that leap of faith, if you like.
I do know that – if you are the right kind of person – once you have experienced being part of a powerful mentoring group, you will fly further, faster with your business success than you would ever have, working on your own.
So I’ve decided to ask my existing clients to explain the benefits they get from belonging to The Business Success Factory Mentoring & Mastermind programme. Here they are!


Your Mentoring & Mastermind Programme Includes:
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3 x Quickstart Business Plan Strategy email sessions with Nicola Cairncross. Fill in your Quickstart Questionnaire and email it to Nicola and she’ll get right back to you with her feedback. You’ll end up with a plan for the next 3 months, 6 months and 1 year. |
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Weekly Mastermind Strategy Sessions – 11am Wednesdays – join us and get help live |
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Weekly Mastermind Strategy Sessions podcast – listen later and learn from those further ahead on the journey than you |
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Access to the private Membership area of our website containing all of our best content gathered together over the last 15 years, relating to the “3 Secrets Of Internet Business Success” namely … |
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Your Business Mind |
All of the “Success Thinking” materials that have REALLY MADE A DIFFERENCE! Not only to Nicola but to many, many of her clients. Practical tools to get you thinking straight about business, to help you work out your obstacles, overcome challenges and keep motivated & manage your time without overwhelm. |
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Your Business Marketing |
Offline - Here you will discover and access our entire “Spartan Marketing” system to help you market your business effectively locally, on a shoestring if required. |
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Online - Here you will enjoy access to the “7 Steps To Market ANY Business Online” system, including many “How To” videos teaching you how to do things from registering a domain name, set up your hosting, installing a basic blog, through to setting up a Google Adwords campaign or creating a membership website (think recurring income!). |
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Here’s Some Screenshots of the inside of
the Membership Area – click to enlarge
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Your Business Money |
Get access to Nicola’s acclaimed “Money Gym” financial freedom system – discover how to get control of your money once and for all, how to manage your business cashflow in just 20 minutes a week, sort out your debts once and for all, work out how much you REALLY need to earn to live the life of your dreams, among many other simple, effective tricks, techniques & tools.
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Private Client Facebook Group Membership – Enjoy “Peer To Peer” Networking, Get Feedback, Strike Joint Ventures, Get Support As You Go & Make New Friends & Introductions To Useful Contacts |
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Weekly Group Q&A / Strategy Sessions – 1pm Wednesdays (recorded and archived if you can’t make it) |
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Weekly Group Q&A / Strategy Sessions – 6pm Wednesdays (recorded and archived if you can’t make it) |
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Unlimited email support with Nicola Cairncross for any PRIVATE issues that you may not want to share in the Facebook support group, or on the weekly Group Q&A / Strategy Sessions |
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“This is so good! When I started to dive in, I was tired and felt unwell – I really just wanted to have a shower and pour a glass of whisky. After a couple of minutes, I forgot all about being a victim in search of TLC; you had my total attention and even that single malt in the cupboard didn’t enter my mind. Most of us “know” what we should be doing but we need to add self-belief and determination. Your rare gift of combining wisdom and practicality with some tough-talking, but also much encouragement, is a powerful catalyst in making that transition. Thank you.”
Nick Winter, Understanding-Cement.com
What Are Those Secrets Then Nicola?
Your Business Mind
I’ve discovered, slowly and painfully over the years, that no matter what you do, what action you take, if you have a negative and scarce mindset, you won’t get anywhere! If you have low self esteem, you wont be able to create anything of value or charge what you are worth with any confidence. This is all about your Business Mind.
Your Business Marketing – Online & Offline
If you don’t have a great business model, a series of marketing steps, a product funnel, a powerful offer, a good idea of who your ideal customer is, what you are going to sell them first, what you are going to charge, an automated marketing funnel, a “website that works” and great follow up, you won’t be able to even get your business off the ground. This is all about your Business Marketing – On and offline.
Your Business Money
And if you don’t know how to price up your product or service, determine what the market will pay, know the difference between profit and loss and cashflow, if you can’t manage your money (ideally weekly, not monthly), keep good management accounts and know where you are with your Tax and VAT (Country Tax) you may founder on the rocks even if you seem to be doing really well. This is all about your financial intelligence and your Business Money.
But Do You Have What It Takes To Be A Successful Entrepreneur?
May I ask you something? Do YOU fit the four real qualifications of a potentially successful business owner? Can you HONESTLY shout “YES!” from the rooftops when you read these four crucial statements?
- I take total responsibility for my own success
- I am willing to take massive action to make things happen for me & my loved ones
- I am open to learning new skills, strategies & tactics and keep an open mind at all times
- I believe in treating other people well, have a personal code of honour and my word is to be trusted
“Nicola is a powerful and prolific strategist, marketer and business builder. In terms of respect and connections across the internet community in the UK and well beyond, Nicola is at the top. On regular group and one-to-one mentoring calls, Nicola is incredibly generous with her time and always willing to share her expertise with you. What shines through immediately and enduringly are Nicola’s enthusiasm for internet marketing and her passion for helping you to succeed.
She provides you with practical guidance through straightforward, personable communication. In Nicola, you have an massively accomplished teacher, coach and mentor. She has an incredible ability to simplify concepts and techniques that seem highly complex to a newbie like I was at the start – she makes sure that you get every concept. And then guides you towards the key actions that are the difference between the thinkers and the doers. As well as providing clear instruction on what you need to think about and do, she takes time to show you her online tools and tricks.
Her practical, perceptive advice and cutting edge strategies enable you to navigate rapidly through whatever phase of the cycle you and your business are in. Nicola has been an incredible help to me through various phases of setting up my online marketing business from scratch. And she has ideas – boy, does she have ideas! Joining Nicola’s mentoring programme is the best business decision I have ever made.”
David Hale, WenlockEdgeMarketing.co.uk
Earnings Disclaimer: Obviously we can’t guarantee you will enjoy the same results, these people were real action takers! We can help you to put the things in place that will make it more likely that you might enjoy some great results. One thing’s for sure, without those things, you won’t.
Special £845 ++ Value Bonus For New Mentoring Students
My new book “The Business Success Factory” is due out this year but while I’m working on perfecting it, you’ll get to download the 45,000 word PDF as my gift to you. Every time I update the PDF you will get the updates completely free of charge.
There’s not just one book, there’s a companion book which contains the Success Secrets Interviews. In the Success Secrets Interviews book, I include the FULL TRANSCRIPTS and AUDIO / VIDEO of every in-depth interview with every mega-successful person I’ve talked to, so far, and I’m adding to this book all the time – so you will get every update at no extra charge. I’m also including the full audio or video of the original interviews so you can enjoy watching or listening to the interviews and get a real feel for the person interviewed.
- Brett McFall – how he went from Aus$30,000 a year to co-found one of the biggest Internet Marketing Seminars in the world
- Jenny Armato – how she had to learn to use email from her secretary to being one of the most successful women online
- Alan Forrest Smith – the controversial hairdresser whose first computer sat in a cupboard for two years, now an acclaimed author & public speaker
- Martin Avis – on the scrapheap in his mid-forties, now making well over six figures from a text only ezine sent out twice a week
- Andy Shaw – working class carpenter, to multi-millionaire property investor to very publically bankrupt with death threats galore, now mega-successful author on how to develop (and keep) a success mindset
- Me, Nicola Cairncross – grilled by Matt Duggan on my “7 Daily Habits Of Success”
- Simon Zutchi – from corporate wage slave and nightclub promoter to property mogul and property investor running a succesful and esteemed education network
- Minesh Bhindi – first stood on stage at 14 years old, fearless property and gold/silver investor with a big, big vision at to what his legacy will be
- And Many More Success Interviews as I do them
Here’s a list summary of what’s included in this Bonus:
- The 45,000 word “3 Master Secrets Of Business Success” PDF – Value £97.50
- The “Success Interviews Transcripts” PDF – Value £97.50
- 12 Hours of MP3 audio of live coaching calls with real clients covering the “3 Secrets” topics – Value £97.00)
- 10 hours PLUS of MP3 audio and video of interviews with my favourite business gurus and mentors, being added to all the time – Value £79.50
- The full audio set of the UK’s first ever Wealth Creation Conference – delegates paid £297 to attend live
- The full set of the Money Gym “Fog Of Financial Overwhelm” videos – created for a product launch and full of great financial & wealth creation information – Value Priceless
- The 3 x “Money Gym” videos on how to create a “living, working cashflow forecast” that will help you organise your money in half an hour a week – Value £147
Total Value = £497 +++ (but you will only have to invest a TINY fraction of that value to get your hands on all these treats!)
So What Is My Investment In The Mentoring & Mastermind Membership Nicola?
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Your Mentoring & Mastermind
Membership Investment Is:
£1 for Your 30 Days Trial
Then £197.00
Per Calender Month

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Or, if you are not bothered about the trial
because you know you want to join us already,
and are serious about getting started
we offer 3 great value investment options!
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3 Months
Membership
Save 10% |
6 Months
Membership
Save 30% |
12 Months
Membership
Save 50% |
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I really hope you take the chance to invest in yourself and join us because I’m proud to say that my previous book and mentoring programme “The Money Gym” changed many, many people’s lives and I know this one will do the same for many more – hopefully yours too!
Warm regards

p.s. You know what they say? Delay is increasingly expensive, not least because every day that goes past is one day that you are not earning more from your business! Also, the special offer above to work with us for £1 for 7 days is only valid for a short amount of time during 2012 – just until we fill our client list!
Not Ready Yet?
If you are not yet ready to make an investment in your business success and your business marketing, or you are just not sure about us yet, there are several ways to learn more and check us out: