The Business Success Factory Ezine | Issue 45 | Best Of 2011, Hell Yeah! & Neil Asher’s For Lunch
Great resources and thought provoking articles designed to enable solopreneurs and business owners to feel less overwhelmed about marketing yourself more effectively, particularly online, to become more successful and make more profit in less time. You are receiving this ezine because you have put your name and email in at one of our websites but you can unsubscribe easily at any time. If you no longer wish to receive communication from us: Cancel. To update your contact information: Update. If you enjoy this ezine, please feel free to pass it on to your friends and if you have just received this for the first time from a friend, you can subscribe here http://bit.ly/subscribe-to-ezine.
Dear Friend
Welcome to The Business Success Factory Ezine, the regular newsletter from entrepreneur, author, speaker & internet marketing mentor Nicola Cairncross.
I have a passion for helping solopreneurs and business owners to market themselves more effectively both on- and offline. In this ezine and on my blog, I share all the great resources, books and people I come across along the way. I also share my ongoing journey to build my business and to grow as a person.
I really hope you enjoy the read; if you do, feel free to pass this ezine on, I welcome comments and suggestions for topics to cover and questions to answer. Just email me at nicola [at] nicolacairncross.com
I really hope you enjoy it! Nicola
Nicola Cairncross
Sponsored this week by the most essential tool for all aspiring internet marketers – Total Business Cart If you would like to get your business in front of thousands of entrepreneurial subscribers every week – click here for more info >>>
On The Blog : Some Useful Exercises For A New Year
I love the period between Christmas and New Year, it’s one of the best time to think about your business and your life because most people have some time off and once all the rush of getting ready for Christmas is over, you’ve got a fridge full of food and lots of time on your hands.
True to form, I started my thinking by looking back over 2011, the second most difficult year of my life to date, by thinking about what my greatest achievements had been. Then I moved onto what had my biggest disappointments been, before moving on to what had I learned (so much I had to divide it into Part 1 and Part 2, how had I held myself back, what my roles will be in 2012 and what my goals are for 2012 around those roles.
I’m still working on the latter three parts of this! They’ll be up by the end of today though…
On The Blog : The Best Of 2011 – The Most Read / Shared Posts
It’s becoming traditional with bloggers to create a post at the end of the year, rounding up their best posts of the year.
As well as making it easy for their readers to spend a happy few hours (hopefully!) browsing through the best bits, it helps the search engine spiders to go deeper into the site and index the topics the bloggers cover most, and the key phrases, thus getting a better feel for what the site is all about.
In my case, too, it gives people the chance to share older posts using social media buttons like the Google + button, which didn’t exist at the beginning of 2011.
Why don’t you take a few minutes and index your “best bits” from the last year on your blog too? It’s just a copy and paste job but you might be amazed at how good your blogging has been, overall.
Business Resource Of The Week : How Can I Help You Right Now?
Every few months or so I send out an email asking people “How Can I Help You?” and last time I got over 100 replies.
I sent back emails to every single one of them – often asking further questions about their business idea or existing business – but you would be amazed how few responded the second time.
Would YOU pass up the opportunity to get my help with your marketing or your business?
Well, if you just shouted “No!” to that question, then I’ve got a rather special January offer for you and this is not available anywhere else.
Rather than send out an email this time, I’m going to offer you, as a reader of my ezine, the very same chance to get me working on your business and we can get started this week.
If you want to get me working on YOUR business, in return for an investment of just £1, then now’s your chance.
Just £1 will get you access to my membership site and my private Facebook support group PLUS access to 4 x mentoring calls with me. Get business idea feedback, ask techie, time management, business strategy questions, get help with key word research….you name it, we can talk about it….
(You are in charge at all times, you can cancel your trial at any time during the 7 day trial if you find that working with a mentor is not for you).
Business Diary : Lunch With Neil Asher, Jazz Album Marketing Update & Learning To Listen
I’m writing to you today from Neil Asher’s dining room table in his lovely open plan living room overlooking the sea and the cliffs of Rottingdean near Brighton – it’s an amazing view! Especially now the sun is going down and the lights of the traffic from Brighton are starting to twinkle far below…
He’s at the other end of the table tapping away on his rather impressive MacBook Pro (or something like that) while I tap away on my much loved ancient Sony Vaio which is protesting mightily about being moved from it’s customary place on my dining room table by displaying an alarming red screen every so often.
You might be able to see the red in the dark bits of that picture but it might just be me. I suspect it might have got bashed when we loaded it into the front of his Porsche (a boot at the front? What that’s all about?) while I lowered myself gingerly into the passenger seat. Either that or the display screen is on it’s way out. Pray not!
What am I doing at Neil’s? He invited me to lunch to talk about my strategy for Total Business Cart, which I’m taking over the marketing of, for the next year or so and he had some great ideas too, as well as serving a very tasty lunch. Well, he did used to chef in Michelin star’d restaurants so you would expect nothing less.
One of his ideas involved an interesting trend he’s noticed in Google searches, which the rest of us perhaps are too close to, to have noticed, but it opens some amazing opportunities which play right to my strengths so that is very cool. It’s a niche that is trending hard – we can’t work out why at all although we have some ideas – and which could drive traffic both to Total Business Cart but also to The Business Success Factory which is very cool indeed.
“I put that idea you gave me into action and created a brand new business this week, it’s already making £12,500 a month and I can see how I’m going to triple that already.” JS, London
“Business has quadrupled and I’ve been featured on national TV” Sarah Leather, TheBabyMakingClub.com
‘Thank you so much for your help today Nicola, I’ve only just joined (Mentoring Programme) and already I’m making progress… the fog is lifting ” Ursula O’Connell, Ireland
“Hey! I am on PAGE ONE in Google……within DAYS! Thanks to you! From no presence at all….” Bublee Goswami kuhee.com
That’s it for this week! I hope you have enjoyed this ezine and visiting our websites.
I work with creator / stars and dynamic business people, serious players who want to explode their income and transform their business. You can work with me in one of three ways:
Mentoring – work with Nicola 1:2:1 or in a small group – more info >>>
Consultancy – if you have a web-designer or a marketing team but you need a strategy – more info >>>
Product Launches & Online Brand Management – we’ll plan it with you then do it all for you – more info >>>
Speaking
Nicola has previously spoken for the Chartered Institute Of Management Accountants (Annual Conference) where she was voted 4th Best Speaker (out of 19 and it was her first big speaking event!), Triumphant Events, Roger Hamilton, Barclays Bank, Business Scene, Institute of Directors, Visa International Plc, Pampers iVillage, National VA Awards Ceremony, Inspire Scotland, Visa International, Pampers iVillage, and for many other corporate organisations.
She is the only British Female Internet Marketer asked to speak TWICE at the World Internet Summit, with Brett McFall, Tom Hua, Armand Morin, Mike Stewart, Sean Roach, Ewan Chia etc.
If you have a big event coming up, and you want a dynamic keynote speaker on wealth creation, business success, entrepreneurialism or internet marketing, do get in touch by emailing Nicola [at] TheBusinessSuccessFactory.com – use the subject line SPEAKING ENQUIRY please.
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Legal Blurb / Disclaimer / Earnings Disclosure:
The thoughts shared in this ezine are those of Nicola Cairncross alone and do not reflect those of any other business partners or joint venture partners. We make no claims for our products or services but the testimonials shown are by ordinary people who take extraordinary action. Even if you take similar action your results many be completely different. Occasionally we will be recommending products and services we pay for, use and like ourselves and we will be doing that, where possible, via an affiliate link. This does not mean the product or service will cost you any more to buy, but it does mean that the production of this free ezine is supported by commission earned.
” Ursula O’Connell, Ireland
