Just this week Google Plus (also known as Google +) released Google Pages for business and as I’ve been fairly underwhelmed with Google + so far (being a very visual person I love all the pics on Facebook) I fleetingly considered ignoring them and just NOT setting any Google Pages up for Cairncross Media, Nicola Cairncross [...] Read More Of This Article...
Online Brand Management | Marketing A Jazz Album – Update
Heather’s video album sampler for hew new album “At Last” has gained over 3400 views on YouTube now and is gathering momentum all the time. Also, just last week David Newton was awarded “Jazz Pianist Of The Year” for the TENTH time at the British Jazz Awards! We had a meeting with Tom, her investor [...] Read More Of This Article...
Subscriber To Client Conversion | Putting The “Sexy” Back In Cement (Who Knew?)
If you have ever wondered how long it takes a mailing list subscriber to become a client….or how the subscriber to client conversion works… the answer might surprise you. As might the idea that cement can be sexy – very sexy! Who knew? In the Money Gym the average amount of time someone was on [...] Read More Of This Article...
Internet Marketing Mentoring Calls – Potential Rejuvenating Qualities?
Philip Ashcroft says: As usual I really enjoyed the 4Live Quickstart (internet marketing) mentoring call today, I always come away feeling rejuvenated and ready to take on the next challenge. Having just finished the 4Live Quickstart 4 x week programme, I would just like to say how much I have enjoyed and learned on these [...] Read More Of This Article...
QR Codes Update
As I’ve been asked to write a short article for my local paper on QR Codes and how you can easily use them – for free – in your business marketing I thought I’d give you an update on my previous article on QR Codes. Just this week I’ve spotted a QR Code on an [...] Read More Of This Article...
Marketing An Album (Jazz) | Getting The Word Out
Heather has been mad busy with touring with the Monteverdi Choir and singing all over the place with Synergy Vocals for Steve Reich’s 75th Birthday Celebrations, so she’s not been able to blog hardly at all in spite of many hours on places, trains and automobiles, because she’s been so exhausted from the 4am and [...] Read More Of This Article...
Creating A Business Marketing Plan | Element #2 | Liking
In the first part of this short series on creating a business marketing plan, I talked about Element #1 – Reciprocity and you can read that by clicking the link there. This post could equally well be called “Know, Like & Trust” but as Robert Cialdini, in his great book “Influence” called it “Liking” I’ll [...] Read More Of This Article...
Would You Like To Join Us On A Internet Marketing Mentoring Webinar Call?
If you would like to join us on one of our wonderful internet marketing mentoring webinar calls just click the picture below after reading, to find out more! Read More Of This Article...
Creating A Marketing Plan | Element #1 | Reciprocity
I’ve previously blogged about the whole product launch process – a bit of background, our first tentative steps, what it is and why you need a product launch and yesterday I blogged the first draft of the marketing plan for Heather’s first solo album. The last blog post particularly left me feeling a bit unsatisfied, [...] Read More Of This Article...
QR Code Update – Spotted Today In Tescos Clubcard Leaflet
Further to my previous blog post about QR Codes and how you can use them to make more money in your real world business by using QR Codes to drive your offline customers online, just look at what I found today in my Tesco’s Clubcard Voucher Leaflet! Click the pic to enlarge… Read More Of This Article...
