Building A Brand For Your Entrepreneurial Venture

I don’t have very much time for logos and stuff, as you may recall from my previous experience of someone telling me how awful my branding was and offering to rebrand this website while all my clients pretty much 100% hated the proposed changes.   Click that text link above and scroll down to “Does My Website Look Good In This?” if you want a look.

There are also some very bad memories of a day spent wrangling with my fellow “Wealth Creation Conference” founders about the logo for that, back in 2006 or 2007, where we AND the graphic designer nearly came to blows!

I usually come up with a basic concept myself and then get someone on to have a go at it but sometimes I just knock something together and then when Steve Watson sees it, he redoes it for me, like he has with this one for Cairncross Media (which is still very much a work in progress).

Here’s my first experience with using for a logo – this was for Spartan Marketing Masterclass and I think they did a nice job.

I knew I want Cairncross Media to be very light, bright, white and modern but with the accent colours to be raspberry and verdigris. Where did I get the colours?  The raspberry is from my favourite shower gel and the green is from someone’s garage door locally.

I also know that, if I’m to attract more corporate clients for internet marketing services, that site has to be a bit more more corporate looking rather than all busy and friendly like this one.  That’s one of the reasons I spun it off in the first place even though I’m always telling my mentoring clients to keep the number of their websites to an absolute minimum!

Above you can see his first interim design, while to the right there is my first effort.

I did have a client recently who specialised in holistic logo design so I always thought perhaps when I needed something like that doing, I would wheel her in but I can’t bear the thought of all the esoteric conversation that would involve.

Over at one of my favourite blogs Income Diary, Josh Dunlop is writing really well about how to build a strong brand for your new entrepreneurial venture.  He says…

…..A brand is consistent message of who you are. It’s your business’ identity, and should be the same over all of the branding you do, whether it’s Facebook, Twitter, Google+, you website, or even your business card. This identity is not just about a logo though, it’s about something that people can relate to, associate with; something which will resonate to customers, to keep them coming back time after time.

The American Marketing Association defines a brand as a “Name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.”

A good brand will:

  • Deliver your companies message in a clear and concise manner
  • Connect you with the customer and motivate them to revisit you
  • Increase your credibility.

How Important is a Brand?

If you want to grow, you need to be something that someone can get behind, and for that, you need to have a company image; a brand. Every company has a brand in one way or another, some are just more successful than others, and when it comes to successful brands, I can’t think of much better than presidential campaigns. In a very short space of time, they build an brand for themselves, covering everything I detail in the following section….

Read More From Josh Here >>>

We’ve talked about business brands before on The Business Success Factory, featuring an interview with Mark Donnan who used to work with brands like Haagen-Daz, Mars Bar, Viagra and other fun products.  You can read that transcript by clicking the link there and it’s well worth your time, as is the blog post by Josh.

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