#46 | 2012-02-05 | Business Diary Blogging (Why Would You Bother?)
Great resources and thought provoking articles designed to enable solopreneurs and business owners to feel less overwhelmed about marketing yourself more effectively, particularly online, to become more successful and make more profit in less time. You are receiving this ezine because you have put your name and email in at one of our websites but you can unsubscribe easily at any time. If you no longer wish to receive communication from us: Cancel. To update your contact information: Update. If you enjoy this ezine, please feel free to pass it on to your friends and if you have just received this for the first time from a friend, you can subscribe here http://bit.ly/subscribe-to-ezine.
Dear <$firstname$>
Welcome to The Business Success Factory Ezine, the regular newsletter from entrepreneur, author, speaker & internet marketing mentor Nicola Cairncross. Nicola says:
"I have a passion for helping solopreneurs and business owners to market themselves more effectively both on- and offline. In this ezine and on my blog, I share all the great resources, books and people I come across along the way. I also share my ongoing journey to build my business and to grow as a person.
I really hope you enjoy the read; if you do, feel free to pass this ezine on, I welcome comments and suggestions for topics to cover and questions to answer.
Warm regards Nicola
Nicola Cairncross
Business Success Factory Podcast Revamped
The podcast has been tidied up and revamped with several new episodes added recently…. You can subscribe in iTunes here >>>
TBSF 016: Never Having To Sell Yourself Again
It breaks my heart how many would-be entrepreneurs never get started because they don’t like the idea of marketing and sales. If you constantly worry about having to sell yourself in order to be successful in business, this podcast is for you, as I’ll reveal how you can never have to sell yourself ever again.
TBSF 015: You Know Best About Your Business
This week I talk about how scary it can be, to know that you are always in charge of your business and that, really, nobody else knows what’s best for your business but you. However, there is a magic tool that you can use to make sure you don’t make the wrong decisions.
You may remember when I wrote about setting goals for 2012 I arrived at 3 simple goals for my business and my life. They were:
103 Mentoring & Mastermind Clients for TBSF
Lose 1lb a week till I get to my goal weight of 10.5 stone
Get out more and have more fun (might include dating, not sure yet)
I’m certainly succeeding with moving forwards on 1 and 3 but 2 is faltering a bit. I might go back to LighterLife, but I would rather do it slow and steady.
I’m going out to the Jazz every Tuesday and Jazz Listening Class on Thursdays and I might try Zumba or singing classes on Mondays.
Going back to No 1. my traffic is steady and converting at around 10% to subscribers and new people are taking my up on my trial period offer via the 3 Secrets of Business Success videos all the time.
I’ve added more social proof on the info page, in the form of Facebook comments from existing clients, about what they get out of belonging to a Mastermind Group like this one.
I have to keep fighting the urge to create new coaching programmes and stay focused on just attracting that magic 103, I keep wanting to create and launch new stuff (that’s the Creator part of my Creator/Star/Mechanic in Roger Hamilton’s Wealth Dynamics terms).
Will I succeed in not getting distracted? Well, no, not really….
As you probably know by now, I’m in charge of marketing for Bear Paw Music, my sister’s new company, formed after recording her debut album “At Last” described as a collection of intimate love songs.
The only problem with that is that when we started, she had no mailing list to speak of, hardly any traffic to her website and hardly any other marketing assets apart from a few dodgy iphone videos on YouTube.
She also has an aversion to appearing too pushy, not wanting to seem to be putting herself “above” her contemporaries.
** Sigh **
That’s the "not wanting to sell yourself" syndrome I talk about in my new podcast, although I wasn’t referring directly to Heather in that. She’s also wary of pissing people off by emailing them too often (once a week would be too often!) or annoying people who have “liked” her Facebook Page.
But the fact that Heather now has just under 1000 CD’s in boxes in her spare bedroom – which stare reproachfully at her every time she goes in there – means she is slowly recognising that the damn things won’t be selling themselves anytime soon.
So we need to get busy. We HAVE secured a physical and digital distribution deal with …
After I wrote my Business Blog diary post yesterday I was left feeling a little bit unsatisfied with myself.
Sure, adding new original content each week to a business blog, which is always going to be naturally full of key phrases, is always good for the search engines, but a Business Blog Diary style post in and of itself is not targeting specific phrases so I don’t really write them for the search engines. I write them for my readers (or so I thought….) and they do often get shared around so I think you like them.
After I had hit publish on yesterday’s business blog diary entry however, I found myself asking myself unaccustomed questions like….
Why did I bother?
What value did I add this week?
Why do I keep going?
Especially as, with the appearance of the Share & Like buttons, you rarely get comments nowadays.
As often happens, as I wandered round the business blogophere, coffee in hand (my Sunday morning treat) I found other business bloggers musing on the same topic
Sponsored this week by Total Business Cart, all you need to create an online business.
What You Say:
"I put that idea you gave me into action and created a brand new business this week, it’s already making £12,500 a month and I can see how I’m going to triple that already." JS, London
"Business has quadrupled and I’ve been featured on national TV" Sarah Leather, TheBabyMakingClub.com
‘Thank you so much for your help today Nicola, I’ve only just joined (Mentoring Programme) and already I’m making progress… the fog is lifting " Ursula O’Connell, Ireland
"Hey! I am on PAGE ONE in Google……within DAYS! Thanks to you! From no presence at all…." Bublee Goswami kuhee.com
That’s it for this week! I hope you have enjoyed this ezine and visiting our website.
I work with creator / stars and dynamic business people, serious players who want to explode their income and transform their business. You can work with me in one of three ways:
Mentoring – work with Nicola 1:2:1 or in a small group – more info >>>
Consultancy – if you have a web-designer or a marketing team but you need a strategy – more info >>>
Product Launches & Online Brand Management – we’ll plan it with you then do it all for you – more info >>>
Speaking
Nicola has previously spoken for the Chartered Institute Of Management Accountants (Annual Conference) where she was voted 4th Best Speaker (out of 19 and it was her first big speaking event!), Triumphant Events, Roger Hamilton, Barclays Bank, Business Scene, Institute of Directors, Visa International Plc, Pampers iVillage, National VA Awards Ceremony, Inspire Scotland, Visa International, Pampers iVillage, and for many other corporate organisations.
She is the only British Female Internet Marketer asked to speak TWICE at the World Internet Summit, with Brett McFall, Tom Hua, Armand Morin, Mike Stewart, Sean Roach, Ewan Chia etc.
If you have a big event coming up, and you want a dynamic keynote speaker on wealth creation, business success, entrepreneurialism or internet marketing, do get in touch by emailing Nicola@TheBusinessSuccessFactory.com – use the subject line SPEAKING ENQUIRY please.
Getting This Ezine Twice?
If you receive this ezine twice, that means that either
1. You have subscribed to one of my lists with two email addresses or
2. You are on both my aWeber list (subscribers) and my shoppingcart list (customers)
So just click the link at the bottom of the aWeber email and you should then avoid email overwhelm while remaining on my VIP customer list! You don’t want to unsubscribe from the shoppping cart.
Legal Blurb / Disclaimer / Earnings Disclosure:
The thoughts shared in this ezine are those of Nicola Cairncross alone and do not reflect those of any other business partners or joint venture partners. We make no claims for our products or services but the testimonials shown are by ordinary people who take extraordinary action. Even if you take similar action your results many be completely different. Occasionally we will be recommending products and services we pay for, use and like ourselves and we will be doing that, where possible, via an affiliate link. This does not mean the product or service will cost you any more to buy, but it does mean that the production of this free ezine is supported by commission earned.
" Ursula O’Connell, Ireland
